With so much original content online, placing an intellectual property disclaimer statement on a website has become one of the most common ways to use an IP disclaimer.
In this example, Fenty Beauty includes its intellectual property disclaimer on its Terms of Use page. For graphic design artists and brands alike, a graphic design intellectual property disclaimer is a must-have. This type of disclaimer states your ownership over easily reproducible — and often misused — designs, like logos.
Clearly noting and defining your most prominent intellectual property strengthens your protection of it. Brands or creators who run email campaigns should consider including an intellectual property email disclaimer in their messaging. This statement operates similar to the way it would work on a website — protecting the content from misuse. Ultimately, including a disclaimer protecting your intellectual property on any online platform is a great way to preserve the future of your art or brand.
Focus on clarity and inclusivity — and use a template that aligns with your needs. Because disclaimers operate as a legal safeguard, they should be visible and accessible to users. If they are difficult to find, or are deceptively placed on a webpage, there could be legal repercussions. To protect your website from liabilities, remember to also include a terms and conditions agreement and a privacy policy on your site, so that users are aware of your guidelines and data collection practices.
If your online business offers advice, products, or services to users, then you should have a disclaimer as legal protection. There are many types of disclaimers, and they all protect your site in different ways.
To determine which one is appropriate for you, read about the four most common types of disclaimers used on the internet:. In , the Federal Trade Commission FTC released its Guides Concerning the Use of Endorsements and Testimonials in Advertising , which declares that any website that uses reviews, rankings, or testimonials to promote products must use an affiliate disclosure or disclaimer to tell customers if they receive compensation to do so.
This includes the Amazon affiliate disclosure , which is required by the Amazon Associates program, one of the most popular affiliate programs on the internet. If you operate a legal site, there are six important disclaimers you need to include to conform with the law and protect yourself from liabilities or misconceptions. Medical Advice Disclaimer Online businesses or apps that offer medical advice such as a health website need to notify users that the information contained on the site is intended for educational purposes only, and should not be substituted for medical advice from a doctor or healthcare provider.
If this applies to you, your medical disclaimer should also clarify that using your site or application does not establish a doctor—patient relationship. Considering the volatility of the stock market and the financial industry as a whole, this type of disclaimer is a must to avoid being held liable should one of your website users make poor investment decisions based on an article that they read on your blog.
Similar to the financial and investment disclaimer above, a health and medical disclaimer is used to warn your readers that the information provided on your website is not to be taken as professional medical advice and is for educational purposes only.
With most of us now looking up our symptoms online before seeking medical advice, having such a disclaimer should be standard on any website sharing medical information. After all, even if the information provided is correct, it cannot replace a doctor as every person has a unique health history that should be taken into account.
Online publishers of medical information, such as ever-popular WebMD, have them, as do hospitals that have an online presence such as St. This also goes for anyone offering health-related advice, such as fitness or lifestyle professionals. Motivational speaker Tony Robbins has a health disclaimer on his website:. Tony Robbins shares information regarding mental health, such as how to deal with anxiety and depression, on his website, which is why it is wise for him to have such a disclaimer.
And MelissaWoodHealth , who offers online pilates training through her website, includes the following fitness disclaimer:. Any website sharing legal-related news, content, or advice should have a legal disclaimer in place that specifies that the information provided is for informational purposes only and does not create a lawyer-client relationship.
A YouTube channel, like a blog, is a great way for a business to share information with potential customers. You need to assume that people could act upon the information contained in your videos so, depending on what you are sharing with your viewers, you may want to add one of the following disclaimers this list is non-exhaustive, these are just common examples :. You could include these disclaimers in the first few seconds of your video or in its description.
This type of disclaimer is also frequently used on social media, especially on LinkedIn, when an employee wants to make it clear that the comments that they make or the posts that they share are not endorsed by their employer, even though it may be on a topic that is related to their professional field of expertise.
And a disclaimer than can be found on a personal lifestyle and fashion blog, The Glossier :. This type of disclaimer is frequently used by bloggers, as they often endorse products and share their personal opinions, which they would not necessarily want to be attributed to the brands that they collaborate with. Having such a disclaimer is also essential if you own a website on which readers or other third parties share their opinions on a subject or review products.
While this does not make it acceptable to write just anything online, at least your opinions will not be wrongly attributed to someone else, which could have devastating consequences. Here is an example of a disclaimer of liability from Nanyang Technical University in Singapore:. Talk to a Top Lawyer for Free. Trusted By. Content Approved by UpCounsel. Related Articles. Get Free Proposals.
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