He finds even more thrills in this strange afterlife, as the years have eroded away everyone except for the zealots. He can scour the earth in search of every last scrap of Zune memorabilia with the confidence that there will be an audience willing to upvote his efforts indefinitely. He can strap an absurdly huge SSD on the motherboard, ensuring that it will never be replaced. He can post a Zune-stamped coaster, rescued from the deep recesses of the Microsoft trash pile, and trust that his friends will treat the discovery like the Holy Grail.
The Zune was mocked, lampooned, and chased out of the market with its tail between its legs. But it never truly died, not with fans like these. Cookie banner We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from.
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The first updates to the firmware added sharing features send, community, list nearby Zune users as described in FCC filings. Firmware 1. Early firmware releases patched software bugs. About a year later, the much anticipated 2.
The Zune software functions as management software for the device, a full media player application with a library, an interface to the Zune Marketplace, and as a media streaming server using Zune Network Sharing Service. The Zune device was designed to only work with the Zune software.
The software synchronizes all content music, videos, pictures, social, podcasts, and games to the device doing any necessary transcoding for a file to play on the device. As a media player, the Zune software supports the following formats — for audio: MP3. It organizes the media in its library and allows users to add to the library by ripping from CDs and to organize the metadata. It can automatically pull down album art and metadata tag data for content in the library.
There is also an inbox feature in the desktop client software as well on the device, which keeps track of songs swapped with other Zune users. On the desktop client, the inbox also serves as a message center for Zune Social. The 1. The current version of the software is 4. Several versions of the software have been released. At approximately midnight Pacific Standard Time, on the morning of December 31, , many first generation Zune 30 models were reported to have automatically rebooted and frozen during the boot process.
Microsoft has stated that the problem is with the internal clock driver written by Freescale and the way the device handles a leap year ; with an intermediate official "fix" to drain the device battery and then recharge after 12 noon GMT on January 1, Specifically, a third party analysis of the clock driver's source code revealed an infinite loop in the way the clock driver calculates years based on a given number of elapsed days.
The Zune Marketplace is an online music, video and podcast store that integrates with Zune software and Xbox In addition, Zune Marketplace has podcasts, TV shows, music videos, and movies. Like other technology companies in the music business, the Zune team at Microsoft has a team of music, TV, film and podcast experts responsible for the Zune Marketplace editorial content and programming.
Songs downloaded from the Zune Marketplace are restricted by DRM similar to yet slightly different from PlaysForSure , meaning that songs purchased from PlaysForSure partners could not be playable in Zune Software or on the Zune device, although the reverse is true.
Internally, Zune DRM is referred to as "9. Updating the Zune software to the most recent version 3. Cost and minimum purchase varies with foreign currency exchange rates and taxes. The points used for the Zune Marketplace are the same points used to buy content from Xbox Live Marketplace , which will soon be replaced by Zune Marketplace.
Purchased songs can be burnt as a regular audio CD. Zune Pass subscribers can download unlimited music from the Zune Marketplace. Zune Pass downloads cannot be burnt to audio CD unless purchased, and become unplayable if the subscription lapses, or if in the future Microsoft should decide to discontinue the service.
The Zune pass allows for 3 Zunes to share the downloaded DRM content as well as the content to be downloaded on up to 3 computers. Zune Pass subscribers are also able to keep 10 songs per month.
This is offered in the form of a song credit each month that doesn't rollover. Zune 3. To help push this feature, Microsoft partnered with Wayport to allow the Zune access to its network of over 10, wireless hotspots, including McDonald's restaurants. With the new Zune 4. In late fall , the Zune Video Marketplace will be rolled into the Xbox Live Marketplace to increase parity over the two services.
It will also offer HD movies, some of which will have 5. The movies can be purchased or rented; Movie Parties will also be available. Zune Marketplace TV shows come from:. As of Zune 4. The store initially launched with 9 apps, all of which were developed by Microsoft and released for free. On November 9, Microsoft released 6 new apps 5 being games.
A collection of basic games are available for non-HD Zune models. Microsoft launched several campaigns to jump-start the Zune. The company had a major campaign to promote Zune with "Music the way it wants to be" as a major theme and "Welcome to the social" as an advertisement tagline.
Also, the company enlisted about "Zune-masters" to advertise the device on American college campuses, to promote the item, and to run Zune-related events. In exchange, they received free merchandise, including a Zune. Additionally, Microsoft launched an attempt at viral marketing with its comingzune site, complete with several videos in succession. Along with ZuneInsider , and several other ad hoc events, Microsoft hoped to generate buzz for the product outside of the normal marketing avenues, and market its product as a part of a social construct.
The choice of brand and distribution were part of the Zune as a decision of "two strategies in the market right now: cross-brand ecosystems The former is gaining in share and units sold, but the latter has enormous share and won't give that up easily.
Microsoft normally follows a platform cross-brand strategy, as exemplified by the PlaysForSure system. However, its Xbox division has gained some experience with the vertically-integrated strategy in which it controls everything end-to-end from the hardware to the online store. With Apple dominating the audio market with its vertically-integrated iPod system, the Xbox division won permission to try the same approach, separately from PlaysForSure and PlayReady.
Microsoft also wanted to go beyond Apple's efforts and promote the tagline "the social" and wireless sharing as key differentiators. Chris Stephenson, leader of Zune's marketing and manager of Global Marketing for the Entertainment Business, said, "we see a great opportunity to bring together technology and community to allow consumers to explore and discover music together.
Microsoft also released a Zune theme for Windows XP that replaced the appearance of the operating system. Zune has also expanded its brand efforts by creating a Millennial -friendly website and campaign focused on emerging artist talent: Zune Arts. MySpace has added the feature to label music players on personal profiles to Zune-themed or a red Zune 8. According to Bloomberg Television 1. On May 6, , Microsoft announced that it had sold just over 2 million Zunes.
Roughly one million of those were sold since the second generation Zunes launched in November On May 22, , It was reported that GameStop "has decided to stop selling Microsoft's Zune players at its stores due to what it sees as insufficient demand from customers.
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